DISRUPTIVE SELLING
A new approach to Strategy, Sales, Marketing and Innovation.
Transform your sales, marketing and customer service. Take a white page approach to the way you position, market, sell and grow your products and services using the latest concepts and frameworks in strategy, sales, marketing and innovation. Leverage on two decades of innovative frontline sales, marketing and consulting experience.
Strategy, Sales, Marketing and Innovation in Challenging Times
Nice to meet you.
I started my career in banking, moved into advertising and built a career in consulting. Initially as an advisor to private equity and venture capital companies, later as the head of the Customer, Sales, Marketing and Innovation Practice at KPMG.
I have over 2 decades of experience in B2B strategy, sales, marketing and innovation and have first-hand industry knowledge of finance and insurance, manufacturing, engineering, climate transition economics, life sciences, IT and building products
Today I am active as an advisor to a series of businesses - Corporates, SME, start-ups and scale-ups.
I love to tell stories on the future of strategy, sales, marketing and innovation and work as a guest lecturer at different business schools and as a keynote speaker on public and company specific events. I run a lot of inspiration workshops to demonstrate how sales, marketing and service can be approached from a disruptive viewpoint.
I tend to get very enthusiastic about design, fashion, art, French and English literature. I am an avid cook with a compulsory drive to visit food markets and shops and I am a restless traveller, writer and photographer.
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Survive and Thrive in Complex and Volatile Market Conditions
Disruptive Selling delivers viewpoints, insights and solutions to manage the challenges of our time. This includes coping with increasing customer and employee expectations, channel complexity, technology evolutions and competitive disruption.
Disruptive Selling literally starts from a white page. How would your organisation, product and services portfolio, technology stack and your go-to-market model be structured if you would start your business today, without legacy from the past and with integration of all new concepts, viewpoints and enablers that are at your disposal today?
What is so Disruptive about Disruptive Selling?
Meet the expectations of the emancipated customer - Customers are changing. Expectations are set by market leaders and disruptors and what is offered to consumers by data and AI empowered giants is setting new expectations in B2B relationships.
Find out about the role of sales reps in the new selling - Which tasks are left for sales and account managers? What is the role of the Sales Manager? Do you still need sales? And do you need them on a fixed and on a permanent basis or can you consider and implement more agile approaches?
Outperform competition with data and AI based technology - Over 10.000 software tools and a load of AI accelerators are changing the way marketing, sales and service performance can be brought to a higher level. Which of them should you consider?
Future proof your strategy process, your sales, marketing and customer service - Strategy Formulation is changing. Sales, Marketing and Service are changing. And you haven't seen nothing yet. Learn what insights, concepts and technologies will shape the future and make sure that you are on board.
Survive and Thrive in Complex and Volatile Market Conditions
Disruptive Selling delivers viewpoints, insights and solutions to manage the challenges of our time. This includes coping with increasing customer and employee expectations, channel complexity, technology evolutions and competitive disruption.
Disruptive Selling literally starts from a white page. How would your organisation, product and services portfolio, technology stack and your go-to-market model be structured if you would start your business today, without legacy from the past and with integration of all new concepts, viewpoints and enablers that are at your disposal today?
The end of the world as you know it.
White Page Workshops
How would your Sales, Marketing and Service Approach and Organisation look like if you would start your business today? Starting from a White Page we engage in a workshop to discover how you would Market, Sell and Serve customers by embracing Disruptive Concepts without worrying about legacy from the past.
Assess and Improve
You hear a lot about companies that are approaching Sales, Marketing and Service very different from yours. And this makes you wonder. Are you up-to-speed? Are you lagging behind? A structured assessment of your Sales, Marketing and Service approach will give you an independent second opinion on how you are doing and give direction on where to persevere and where to pivot.
Marketing WoW
Of all the domains in business Marketing has been the most impacted by Automation and AI and has been subject to massive changes in roles and responsibilities. Through a Marketing Ways of Working project - A WoW - we look at the way you conduct marketing and develop recommendations on possible improvements in roles, approaches and technology.
Strategic Positioning
What to Sell? How to Sell? How to Grow? How to make Money? Based on our broad experience in Strategy Formulation, Segmenting, Targeting and Positioning we help companies to articulate strategies that deliver results. We abundantly use AI and other disruptive approaches to facilitate the strategy process. We run specific strategy playbooks for existing companies, for start-ups and for scale-ups.
Automation and AI
Inspiration Sessions, Workshops and Programs to bring Technology, Automation and AI to the way you organise Sales, Marketing and Customer Service. From efficient ways to use publicly available AI agents to using CRM integrated and Custom Built Applications to get more done in less time, to develop more targeted content and to make decisions with much more information than you would normally have at hand.
Advisory Services
Sharing experience and insights through Board of Advice participation and trough Individual Coaching and Mentoring of business owners and C-level managers in the application of Disruptive Concepts for Commercial Strategy, Sales, Marketing and Service. Assistance in assessing strategic hires in Sales, Marketing and Service. First 90-days coaching of new CEO's and CCO's.
Feedback
on Disruptive Selling
"Not so long ago the disruptor was the anomaly. Patrick Maes confirms that those who don’t renew and disrupt their sales organization will become the anomaly, with the low chances of survival in this new world. Regardless of your industry, with this book there is no excuse not accelerate!"
"There is no excuse for being boring," This statement in Patrick´s book applies as well for his work with his clients. Today´s Sales organizations need to rethink their approach to their customers and markets - and this doesn´t only apply to B2C businesses. Thanks to Patrick and his team for succesfully working with us in a B2B-driven Commercial Improvement Project."
"Patrick is a stimulating source of creative analysis of strategic marketing models. He is a fluent speaker, a dynamic personality with a broad experience in the sales and marketing communication field. As a consultant he combines a thorough understanding of strategy with strong implementation of the sales in a wide variety of sectors"
"The first time I ever saw Patrick was ... on television. He is a well known business coach with a very unique and relaxed approach. He talks the language of the customers and solves their problems. I learned to know this man in person and invited him for a lecture on one of our events. A very talented man you absolutely have to meet !"
"Patrick is one of the most inspiring persons I have ever met. I always learn a lot from him."
Getting started.
Interested in future proofing your Sales, Marketing and Service Approach? Looking for a second opinion on your Ways of Working in Sales, Marketing and Service? In need of support to launch a new product or service in a Disruptive Way? Lets get started with a 15 minute call.
The Disruptive Selling blog
Sharing inspiration and thoughts on Strategy, Sales, Marketing and Innovation