--- title: Disruptive Selling Blog | Disruptive Selling | Patrick Maes description: Read the latest news about marketing, sales and customer service. --- [Skip to content](https://disruptiveselling.be/en/blog/author/patrick-maes#main-content) [![Disruptive Selling Logo](https://disruptiveselling.be/hs-fs/hubfs/Disruptive%20Selling%20Logo.png?width=107&height=150&name=Disruptive%20Selling%20Logo.png)](https://disruptiveselling.be/en/) - [Book a 15 minute call](https://disruptiveselling.be/en/schedule-15-min-call) - [Watch the videos](https://disruptiveselling.be/en/#videos) Open main navigation Close main navigation - [Book a 15 minute call](https://disruptiveselling.be/en/schedule-15-min-call) - [Watch the videos](https://disruptiveselling.be/en/#videos) # The Disruptive Selling Blog Sharing inspiration and thoughts on Strategy, Sales, Marketing and Innovation [![](https://disruptiveselling.be/hubfs/DataScientist.png.jpg)](https://disruptiveselling.be/en/blog/why-does-it-pay-to-integrate-a-data-scientist-in-your-sales-marketing-and-customer-service-team) [Sales](https://disruptiveselling.be/en/blog/tag/sales) ### [Why does it pay to integrate a Data Scientist in your Sales, Marketing and Customer Service Team?](https://disruptiveselling.be/en/blog/why-does-it-pay-to-integrate-a-data-scientist-in-your-sales-marketing-and-customer-service-team) ![Picture of Patrick Maes](https://disruptiveselling.be/hs-fs/hubfs/Patrick%20Maes%20the%20author-1.png?width=50&name=Patrick%20Maes%20the%20author-1.png) [Patrick Maes](https://disruptiveselling.be/en/blog/author/patrick-maes) Many of the advantages of applying new concepts to Sales, Marketing and Customer Service are in one... [Read more](https://disruptiveselling.be/en/blog/why-does-it-pay-to-integrate-a-data-scientist-in-your-sales-marketing-and-customer-service-team) [![](https://disruptiveselling.be/hubfs/knowledge%20graph%20v2.png)](https://disruptiveselling.be/en/blog/flexiblesalesinb2bselling-0) [Sales](https://disruptiveselling.be/en/blog/tag/sales) ### [Getting on the AI Radar](https://disruptiveselling.be/en/blog/flexiblesalesinb2bselling-0) ![Picture of Patrick Maes](https://disruptiveselling.be/hs-fs/hubfs/Patrick%20Maes%20the%20author-1.png?width=50&name=Patrick%20Maes%20the%20author-1.png) [Patrick Maes](https://disruptiveselling.be/en/blog/author/patrick-maes) Companies and organisations are increasingly using AI to support the buying process. Therefore, it... [Read more](https://disruptiveselling.be/en/blog/flexiblesalesinb2bselling-0) [![Flexible Sales in B2B Selling](https://disruptiveselling.be/hubfs/iStock-1383864065.jpg)](https://disruptiveselling.be/en/blog/flexiblesalesinb2bselling) [Sales](https://disruptiveselling.be/en/blog/tag/sales) ### [Flexible Resource Deployment in B2B Sales](https://disruptiveselling.be/en/blog/flexiblesalesinb2bselling) ![Picture of Patrick Maes](https://disruptiveselling.be/hs-fs/hubfs/Patrick%20Maes%20the%20author-1.png?width=50&name=Patrick%20Maes%20the%20author-1.png) [Patrick Maes](https://disruptiveselling.be/en/blog/author/patrick-maes) Where in the past decade flexible sales was a bit frowned upon by sales professionals it matches... [Read more](https://disruptiveselling.be/en/blog/flexiblesalesinb2bselling) [![Frontrunners and Lagards in B2B Sales ](https://disruptiveselling.be/hubfs/Unknown.jpeg)](https://disruptiveselling.be/en/blog/frontrunnerslaggardsblisfullyunaware) [Sales](https://disruptiveselling.be/en/blog/tag/sales) ### [The Frontrunners, The Laggards, The Blissfully Unaware and the Acutely Aware.](https://disruptiveselling.be/en/blog/frontrunnerslaggardsblisfullyunaware) ![Picture of Patrick Maes](https://disruptiveselling.be/hs-fs/hubfs/Patrick%20Maes%20the%20author-1.png?width=50&name=Patrick%20Maes%20the%20author-1.png) [Patrick Maes](https://disruptiveselling.be/en/blog/author/patrick-maes) After venturing out of KPMG and starting my own niche B2B consulting business helping different... [Read more](https://disruptiveselling.be/en/blog/frontrunnerslaggardsblisfullyunaware) [![](https://disruptiveselling.be/hubfs/Screenshot%202024-06-09%20at%2013.22.00.png.jpg)](https://disruptiveselling.be/en/blog/fivecommonimprovementstob2bsales) [Sales](https://disruptiveselling.be/en/blog/tag/sales) ### [Five common improvement points in B2B Sales, Marketing and Service.](https://disruptiveselling.be/en/blog/fivecommonimprovementstob2bsales) ![Picture of Patrick Maes](https://disruptiveselling.be/hs-fs/hubfs/Patrick%20Maes%20the%20author-1.png?width=50&name=Patrick%20Maes%20the%20author-1.png) [Patrick Maes](https://disruptiveselling.be/en/blog/author/patrick-maes) After venturing out of KPMG and starting my own niche B2B consulting business, revolving around... [Read more](https://disruptiveselling.be/en/blog/fivecommonimprovementstob2bsales) [![](https://disruptiveselling.be/hubfs/iStock-2075742031.jpg)](https://disruptiveselling.be/en/blog/whom-to-whom-to-what-end) [Sales](https://disruptiveselling.be/en/blog/tag/sales) ### [What to whom? To what End?](https://disruptiveselling.be/en/blog/whom-to-whom-to-what-end) ![Picture of Patrick Maes](https://disruptiveselling.be/hs-fs/hubfs/Patrick%20Maes%20the%20author-1.png?width=50&name=Patrick%20Maes%20the%20author-1.png) [Patrick Maes](https://disruptiveselling.be/en/blog/author/patrick-maes) As part of the 2024 update of Disruptive Selling I have developed a model for commercial best... [Read more](https://disruptiveselling.be/en/blog/whom-to-whom-to-what-end) [![](https://disruptiveselling.be/hubfs/Screenshot%202024-05-20%20at%2012.03.45.png)](https://disruptiveselling.be/en/blog/bot2bot-selling-b2b-sales) [Sales](https://disruptiveselling.be/en/blog/tag/sales) ### [Bot2Bot Selling in B2B Sales](https://disruptiveselling.be/en/blog/bot2bot-selling-b2b-sales) ![Picture of Patrick Maes](https://disruptiveselling.be/hs-fs/hubfs/Patrick%20Maes%20the%20author-1.png?width=50&name=Patrick%20Maes%20the%20author-1.png) [Patrick Maes](https://disruptiveselling.be/en/blog/author/patrick-maes) An increasing number of sales and marketing practitioners conclude that there is a rapidly... [Read more](https://disruptiveselling.be/en/blog/bot2bot-selling-b2b-sales) [![](https://disruptiveselling.be/hubfs/Depositphotos_206992198_XL-1.jpg)](https://disruptiveselling.be/en/blog/ai-in-sales-and-marketing) [Sales](https://disruptiveselling.be/en/blog/tag/sales) ### [AI in sales and marketing](https://disruptiveselling.be/en/blog/ai-in-sales-and-marketing) ![Picture of Patrick Maes](https://disruptiveselling.be/hs-fs/hubfs/Patrick%20Maes%20the%20author-1.png?width=50&name=Patrick%20Maes%20the%20author-1.png) [Patrick Maes](https://disruptiveselling.be/en/blog/author/patrick-maes) Today I can do 3 times the work I did before, in half of the time it used to take me two years ago.... [Read more](https://disruptiveselling.be/en/blog/ai-in-sales-and-marketing) [![](https://disruptiveselling.be/hubfs/Depositphotos_55970755_XL-1.jpg)](https://disruptiveselling.be/en/blog/infrastructure-as-a-service) [Sales](https://disruptiveselling.be/en/blog/tag/sales) ### [Industrial Infrastructure as-a-service.](https://disruptiveselling.be/en/blog/infrastructure-as-a-service) ![Picture of Patrick Maes](https://disruptiveselling.be/hs-fs/hubfs/Patrick%20Maes%20the%20author-1.png?width=50&name=Patrick%20Maes%20the%20author-1.png) [Patrick Maes](https://disruptiveselling.be/en/blog/author/patrick-maes) Process Infrastructure-as-a-service and Peripheral Plant Infrastructure-as-a-Service are... [Read more](https://disruptiveselling.be/en/blog/infrastructure-as-a-service) [![5 principles for disruption](https://disruptiveselling.be/hubfs/fernando-mate-cl1HHDy8ZoA-unsplash.jpg)](https://disruptiveselling.be/en/blog/5-principles-for-disruption) [Sales](https://disruptiveselling.be/en/blog/tag/sales) ### [5 principles for disruption.](https://disruptiveselling.be/en/blog/5-principles-for-disruption) ![Picture of Patrick Maes](https://disruptiveselling.be/hs-fs/hubfs/Patrick%20Maes%20the%20author-1.png?width=50&name=Patrick%20Maes%20the%20author-1.png) [Patrick Maes](https://disruptiveselling.be/en/blog/author/patrick-maes) After half a decade in corporate life at KPMG as the head of the Customer, Sales, Marketing and... [Read more](https://disruptiveselling.be/en/blog/5-principles-for-disruption) **Monthly**  ## Subscribe for our newsletter. Keep yourself in the loop by joining our monthly newsletter subscription. [![Disruptive Selling Logo](https://disruptiveselling.be/hs-fs/hubfs/Disruptive%20Selling%20Logo.png?width=100&height=141&name=Disruptive%20Selling%20Logo.png "Disruptive Selling Logo")](https://disruptiveselling.be/) Consulting on B2B Strategy, Sales, Marketing and Innovation. Starting from a white page. Bringing 2 decades of industry experience and a lot of first line implementation knowledge to the table. Driven by creativity. Supported by Data and Facts. Enabled by technology and AI.  [linkedin-in icon](https://www.linkedin.com/in/disruptsales/) [instagram icon](https://www.instagram.com/disruptiveselling/) [![tik-tok](https://disruptiveselling.be/hubfs/tik-tok.png)](https://www.tiktok.com/@disruptiveselling?_t=8pREM0AxBVh&_r=1) **Quicklinks** [Book a 15 minute call](https://disruptiveselling.be/en/schedule-15-min-call) [Explore a 3-hour inspiration workshop](https://disruptiveselling.be/en/book-inspiration-session) [Buy the book](https://disruptiveselling.be/en/buy-the-book) [Blog](https://disruptiveselling.be/en/blog) Copyright © 2024 Patrick Maes and Disruptive Selling  | [Terms and conditions](https://disruptiveselling.be/en/terms-and-conditions)